Terms of Service

1. Introduction

These Terms of Service govern access to and use of the website, the sales workspace, the messaging integrations, the automation tools and the related services operated by Aftal Group FZC (“Aftal Group”, “we”, “us”, “our”).

By accessing or using our services you confirm that you have read, understood and agreed to these Terms. If you use the services on behalf of a company or another organisation, you confirm that you are authorised to accept these Terms on its behalf.

2. About Aftal Group

The services are operated by:

3. Services covered by these Terms

Our services may include:

• the Aftal Group sales workspace: a customer relationship management system with a shared inbox;
• connections to the WhatsApp Business Platform, WhatsApp Business app coexistence, Instagram and Messenger;
• lead assignment, dashboards, message-template management and re-engagement campaigns;
• workflow automation and AI-assisted reply drafting, qualification, routing and summaries;
• setup, configuration, training, support and periodic reviews of conversations;
• our website and other communication channels.

These Terms do not replace an order form, a quotation, a subscription agreement, a data processing agreement or any other written agreement between you and Aftal Group. If a separate written agreement conflicts with these Terms, the separate written agreement controls for the service it covers.

4. Authorised users and business authority

You must give accurate and current information when you use our services.

If you connect or manage a business account, a telephone number, a WhatsApp Business Account, a Meta Business portfolio, an Instagram account, a Facebook Page or any other business asset, you confirm that:

• you own the asset or have its owner’s permission;
• you are authorised to grant Aftal Group access to it;
• your use of the asset complies with the applicable law and platform policies;
• every employee or representative who uses the service is properly authorised.

You must not connect another person’s private telephone number, WhatsApp account or business asset without the authorisation of that person and of the asset’s owner. A connected asset remains yours. You may revoke our access at any time.

5. Meta and WhatsApp services

Some features depend on products and services operated by Meta Platforms, Inc. and its affiliates, including WhatsApp, Instagram, Messenger, Meta Business tools and the WhatsApp Business Platform.

Aftal Group is an independent company. We are not WhatsApp or Meta, and we do not control Meta’s systems, approvals, pricing, policies, availability, account restrictions, messaging limits, template decisions or technical changes.

When you use Meta services through our workspace you must also comply with Meta’s own terms and policies, and you must not use our services in a way that breaches them. These include:

• the Meta Terms for WhatsApp Business Platform;
• the WhatsApp Business Messaging Policy;
• the Meta Platform Terms, where they apply to you.

Meta may approve, reject, suspend, restrict or disconnect an account, a telephone number, a message template, an application or an integration. Aftal Group cannot guarantee that Meta will approve or continue to provide any feature, including WhatsApp Business app coexistence.

6. WhatsApp and business messaging obligations

When you use our messaging services you agree that you will:

• contact only people who have given their telephone number and the permission needed to receive your messages;
• clearly identify your business in your messages;
• respect every opt-out, unsubscribe, block and deletion request;
• comply with WhatsApp’s customer-service window and approved-template requirements;
• avoid misleading, deceptive, harassing, discriminatory, unlawful or unwanted messages;
• keep a clear and prompt route to a human representative wherever automation is used;
• not share a customer’s chat information with any other customer;
• comply with all applicable privacy, marketing, telecommunications and consumer-protection laws.

You must keep evidence of any consent you rely on for sending marketing or business messages.

7. Accounts and security

You are responsible for protecting your account credentials and your devices.

You must not share passwords, one-time passwords, access tokens, application secrets or other confidential credentials through insecure channels. Aftal Group staff will never ask you for your Meta or WhatsApp password.

Tell us promptly if you believe that an account, a device, a telephone number, an integration or a credential has been lost, compromised or used without authorisation.

8. Acceptable use

You must not use our services to:

• break any applicable law or regulation;
• send spam or unauthorised marketing messages;
• impersonate another person or business;
• commit fraud, or misrepresent products, services, prices or identities;
• distribute malware, or attempt to damage or disrupt any system;
• collect personal information without a lawful purpose;
• send illegal, threatening, hateful, discriminatory or abusive content;
• infringe intellectual-property, privacy, confidentiality or other legal rights;
• attempt to bypass the security restrictions of Meta, WhatsApp, Aftal Group or a third party;
• sell, transfer or give unauthorised access to connected accounts or business assets;
• send emergency communications, where a delayed or failed message could cause harm.

We may investigate suspected misuse and may restrict or suspend access where reasonably necessary to protect users, Aftal Group, Meta assets or other systems.

9. Client content and business data

You keep your rights in the messages, files, records, contact information and other content you provide to us or receive through the workspace.

You authorise Aftal Group to receive, store, process, transmit, format and display that content only as reasonably necessary to provide, secure and support the services you asked for, and to comply with the law. Where that content contains personal information, we process it as your service provider, on your behalf and on your instructions.

We keep each client’s data separate from every other client’s. We do not sell it, we do not use it for advertising of our own, and we do not use it to train general-purpose AI models.

You are responsible for having the rights and permissions needed to provide the content to us. Our handling of personal information is described in our Privacy Policy.

10. Automation and artificial intelligence

Some services use automated workflows or artificial intelligence to classify enquiries, draft or send replies, ask qualifying questions, summarise conversations and route leads.

Automated and AI-generated content can be incomplete or inaccurate. You are responsible for the information you supply to these features, such as price lists and answers to common questions, and for reviewing how they are used in your business. Important information, such as prices, availability and contractual commitments, should be confirmed by an authorised person.

A customer must always be able to reach a human representative.

11. Service providers

We use service providers and technical platforms to operate the services, including hosting, messaging, workflow automation, artificial intelligence, security and email providers. They process information on our behalf under written agreements. More information is in our Privacy Policy.

12. Fees and third-party charges

Fees for our services are set out in a quotation, an order form, a subscription agreement, an invoice or another written agreement.

Meta, WhatsApp, telecommunications providers and other third parties may charge for their own services, for example for WhatsApp messages. Unless we agree otherwise in writing, those charges are yours, and Aftal Group is not responsible for changes to third-party prices.

13. Availability and changes

We work to keep the services reliable, but we do not guarantee that they will be uninterrupted or free of errors.

Services may be interrupted by maintenance, internet failures, telecommunications problems, Meta platform changes, security events, third-party outages or events outside our reasonable control.

We may change, update, suspend or discontinue features where reasonably necessary. Where practical, we give active clients notice of material changes.

14. Intellectual property

Aftal Group and its licensors keep all rights in the website, the software, the workflows, the designs, the branding, the documentation and the other materials provided as part of the services. These Terms give you only a limited right to use the services for your authorised business purposes.

“WhatsApp”, “Instagram”, “Messenger”, “Meta” and related names and logos are trademarks of their owners. Their appearance does not mean that Meta endorses or sponsors Aftal Group.

15. Suspension and termination

You may stop using the services at any time, subject to any separate written agreement.

We may suspend or end access if:

• these Terms or the applicable platform policies are broken;
• payments that are due remain unpaid;
• continued access creates a security, legal or operational risk;
• Meta or another platform suspends or withdraws the access the service needs;
• the law or a competent authority requires it.

When the service ends we delete your workspace data, or return it to you, as described in our Privacy Policy, except for records the law requires us to keep. Instructions for asking us to delete personal information are at https://aftalgroup.com/data-deletion/.

16. Disclaimers

To the maximum extent the applicable law permits, the services are provided on an “as available” basis. Aftal Group does not guarantee:

• the approval by Meta of an application, a business account, a telephone number, a message template, a permission or a coexistence connection;
• the delivery or receipt of every message;
• the continuous availability of Meta, WhatsApp, internet, telecommunications or other third-party services;
• that automated or AI-generated content will always be complete or free of errors;
• any particular sales result.

Nothing in these Terms excludes rights or warranties that cannot legally be excluded.

17. Limitation of liability

To the maximum extent the applicable law permits, Aftal Group is not liable for indirect, incidental, special or consequential losses arising from platform outages, delayed messages, third-party restrictions, unauthorised account access caused by a user, or misuse of the services.

Nothing in these Terms limits liability that cannot legally be limited under the laws of the United Arab Emirates.

18. Governing law

These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Sharjah.

A dispute that cannot be settled amicably will be submitted to the competent courts of Sharjah, United Arab Emirates, unless a separate written agreement sets a different dispute-resolution process.

19. Changes to these Terms

We may update these Terms to reflect changes to our services, the law, our security practices or third-party platforms. The latest version is always published on this page with its effective date. Where the law permits, continued use of the services after an update means that you accept the updated Terms.

20. Contact us

Questions about these Terms may be sent to: